07/01/08 - Coconut Milk Gives New Ice Cream Luxuriously Smooth Texture with Fewer Calories
Purely Decadent® Brings New Level of Taste to Non-Dairy Frozen Desserts.

Eugene, OR – Turtle Mountain, makers of America’s most popular dairy-free ice creams and frozen desserts, has again brought delicious innovation to consumers with its new line of Purely Decadent® Ice Cream made with coconut milk. It features eight flavors including classic favorites Vanilla Bean and Chocolate and truly decadent Cookie Dough, Mint Chocolate Chip, Coconut, Chocolate Peanut Butter Swirl, Mocha Almond Fudge and Passionate Mango. All are made with organic coconut milk instead of dairy or soy milk and contain fewer calories, less sugar and less fat than most super-premium ice creams. All eight flavors are also 100% gluten-free.

Turtle Mountain’s Purely Decadent® new line was developed to provide consumers the most delicious ice cream available, dairy free or not. Velvety and rich with a texture equal to the best dairy ice creams, they are perfect for ice cream lovers who want to eat healthier without compromising taste. Sweetened with natural agave syrup, one serving of Vanilla Bean contains 150 calories, 12 grams of sugar and 8 grams of fat. By comparison, one serving of Ben & Jerry’s Vanilla Original contains 240 calories, 19 grams of sugar and 16 grams of fat.

Turtle Mountain executives believe the new line will be an immediate hit with consumers. “We’re very excited about this new line. The response we’ve been getting has been overwhelming,” said John Tucker, Vice President of Marketing and Technology at Turtle Mountain. He added, “People are surprised by how smooth and rich it is.”

For centuries coconut has been a staple for cultures around the world. Tradition attributes healing and life-giving properties to the coconut, which is why the palm is often called, ‘Tree of Life’. In western society, the health benefits of coconuts are just beginning to be understood. The mystery appears to be in the type of fats found in coconut milk, namely Medium Chain Fatty Acids (MCFA). MCFAs such as lauric and capric acid are recognized for their antiviral and anti-inflammatory properties. Unlike long chain fatty acids, which are stored in the body as fat, MCFAs are utilized as energy by the body.

MSRP for Purely Decadent® Ice Cream made with coconut milk is $5.49 for a pint container. The product is available nationwide at Whole Foods Markets and select grocery and natural foods stores.

About Turtle Mountain
Based in Eugene, Oregon since 1990, privately held Turtle Mountain provides consumers with healthier alternatives to dairy-based foods. All products are 100% plant based with no artificial sweeteners, trans-fats or hydrogenated oils, and most are made with certified organic ingredients. For full product offerings and complete nutritional information, please visit: www.turtlemountain.com.

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