04/27/04 - Lactose Intolerant? No Problem! Indulge In Purely Decadent Soy Delicious® Non-dairy Frozen Desserts Sinful Taste; Healthy Ingredients; Seven New Flavors
The World’s First Super Premium, Creamy, All Natural, Vegan Non-Dairy Frozen Dessert Gives Vegans, Lactose-Intolerant And Health-Conscious Consumers A Rich Reason To Rejoice.

(Eugene, Oregon) An estimated 30 to 50 million Americans—about 25% of the U.S. population-- are lactose intolerant and countless more seek alternatives to dairy for religious, philosophical or health reasons. By providing consumers with super premium non-dairy frozen dessert alternatives to dairy fat, milk products and cholesterol, Purely Decadent Soy Delicious® non-dairy frozen desserts provide a truly indulgent eating experience without the discomfort often associated with dairy desserts. Lactose intolerant people cannot digest foods containing lactose, the sugar found in milk, and may experience gas, bloating, stomach cramps, diarrhea, and nausea within as little as 30 minutes or up to two hours after ingesting foods that contain lactose. This condition may develop over time, affects about 15% of Caucasian adults and is widespread among other ethnic groups. An estimated 70% of African-American, 74% of Native American, 53% of Mexican-American, and 90% of Asian American adults are affected. The easiest and least expensive way to control symptoms is to avoid foods containing lactose. But this doesn’t mean going without dessert!

“Non-dairy consumers never had anything even remotely like the premium ice cream lines, but Soy Delicious™ changed all that with their Purely Decadent line,” states Erin Pavlina, Editor of VegFamily.com and a devout Purely Decadent Soy Delicious® fan. “The flavors are incredible. Rich, creamy, and unabashedly sinful! I savor every creamy bite.”

Could these flavors be anything but indulgent? Cookie Avalanche, Chocolate Brownie Almond, Cherry Nirvana, Praline Pecan, Chunky Mint Madness, Purely Vanilla, Peanut Butter Zig Zag, Chocolate Obsession…All Purely Decadent—just the way we like it. This is no icy, lame-tasting ice cream wanna-be. Turtle Mountain, the developers of the Soy Delicious™ line have spent nearly twenty years perfecting the art of making non-dairy frozen desserts with the creamy texture and rich tastes dessert lovers crave. The result is both delicious and healthier than ice cream! The Soy Delicious™ line outsells premium ice cream brands in natural food stores where many shoppers first discover that non-dairy frozen desserts allow them to live healthier lifestyles without sacrificing the joys of premium desserts.

Nationwide, dessert devotees desiring non-dairy indulgence are being purely decadent-- savoring fifteen rich, mouth-wowing, creamy-textured flavors that have no cholesterol, little to no saturated fat, no hydrogenated oils (trans-fats,) less than half the unsaturated fat, and 37% fewer calories than super premium dairy ice cream. Certified vegan and kosher, made with organic soybeans, Purely Decadent Soy Delicious® also contains chicory root extract which is an excellent source of the dietary fiber inulin. Each serving of Purely Decadent Soy Delicious® provides over 20% of the recommended daily fiber intake; you won’t find fiber in ice cream. Inulin has also been shown to improve intestinal health by promoting the growth of good bacteria in the intestines. In addition, inulin has been shown to improve the body’s ability to absorb calcium, an important function for people seeking calcium without ingesting dairy.

NOW SEVEN NEW FLAVORS JOIN THE PURELY DECADENT SOY DELICIOUS® ARRAY ALREADY FIRING CONSUMER PASSIONS NATIONWIDE:

• Mocha Almond Fudge - Coffee is taken to new heights with this one. Luxurious fudge sauce and roasted almonds swirled in a rich coffee flavored non-dairy frozen dessert base. One may be tempted to have it for breakfast.
• Rocky Road - A gooey marshmallow highway rolls through a luxurious chocolate base riddled with chocolate-coated almond speed bumps; a classic road trip for your sweet tooth.
• Swinging Anna Banana - A jungle of walnuts and chocolate flakes swirled in a fresh banana flavored non-dairy frozen dessert base. Ice cream connoisseurs will go ape over this one.
• Turtle Tracks - A Gooey non-dairy caramel sauce and chocolate-coated praline pecans swimming in a sea of creamy vanilla non-dairy frozen dessert.
• Vanilla Swiss Almond - Another classic finds its place in the Soy Delicious™ line up. A mountain of chocolate-coated almonds blended into a creamy vanilla non-dairy frozen dessert.
• Raspberry À La Mode – A rich vanilla non-dairy frozen dessert swirled with chewy brownies and a tasty raspberry sauce.
• Mint Chip – an American favorite. An abundance of rich chocolate chips swirled in a cool mint flavored non-dairy frozen dessert.

Purely Decadent Soy Delicious® is the best of both worlds—healthy indulgence at it’s best!

Turtle Mountain, Inc. is a privately held natural foods company headquartered in Oregon. For the past fifteen years the company has specialized in the creation and production of all natural frozen desserts. Turtle Mountain’s products have been featured in natural food outlets in all fifty states as well as Canada, Australia, UK and Korea. Besides Purely Decadent Soy Delicious®, Turtle Mountain produces a variety of different lines of Soy Delicious™ products. These include 12 great tasting flavors of Organic Soy Delicious™ quarts, the national market leader in non-dairy quarts. Organic Soy Delicious™ is also available in novelties, a delightful range of sandwich and bar products. In addition, Turtle Mountain offers fruit sweetened lines of It's Soy Delicious® pints in a total of 14 yummy flavors and Sweet Nothings® non-dairy frozen desserts for those who prefer a fat-free, dairy-free and soy-free treat. Turtle Mountain will soon be introducing Carb Escapes™, the only all natural non-dairy frozen dessert with just 1 gram of net carb per serving.

The Turtle Mountain mission is to be a world-class provider of exceptional natural food products and its philosophy is to make the finest desserts using the best all natural ingredients obtainable produced to the highest quality standards. Soy Delicious™ received the Readers Choice award as the favorite non-dairy frozen dessert in 2002 and 2003 issues of Veg News, a vegetarian newspaper. Turtle Mountain products not only fulfill consumers’ needs, they exceed their expectations. For more information, contact John Tucker at Turtle Mountain, Inc., jtucker@turtlemountain.com or call Christie Communications at 805-565-4122.

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