02/17/05 - Eugene Oregon Based Turtle Mountain Launches Nationwide Marketing Initiative – The Purely Decadent™ Dairy Free Road Tour
The country’s biggest ice cream truck, or more appropriately, a rolling dairy-free café, departs from Portland, Oregon

“Turtle Mountain is constantly working to create and produce the highest quality, super premium, non-dairy ice cream available on the market,” says John Tucker, Director of Marketing & Technology, “People often associate dairy free desserts as inferior to their dairy counterparts, but one bite of our Purely Decadent product line and their perception completely changes. ‘Wow, this is really good!’ is the most frequent reaction we get when sampling a consumer for the first time.”

Knowing that taste is a major factor in consumers choosing Turtle Mountain Purely Decadent products, the goal of the Purely Decadent Road Tour is to hand out at least 600 samples a day. From Cookie Avalanche™ to Peanut Butter Zig Zag™ to Cherry Nirvana™, all 15 flavors of Purely Decadent will travel across the country making regal product sampling stops including sunsets on the beach, luxury shopping centers, gorgeous natural settings and top-rated outdoor festivals.

The dairy-free, frozen dessert maker has partnered with Coburg, Ore. -based manufacturer Monaco Coach to create the 34-foot custom crafted RV, the country’s biggest ice cream truck or more appropriately, rolling dairy-free café. Purely Decadent spokesman and Portland resident, Tim Lawlor, will be driving and living in the RV with his wife, Christie, and 18-month-old daughter, Alexys, to promote the product.

About Turtle Mountain
Based in Eugene, Oregon, Turtle Mountain is a privately held natural foods company that has specialized in the development and production of dairy-free frozen desserts for over 15 years. A market leader in dairy-free frozen desserts, Turtle Mountain sales have grown from 3 million dollars in 1998 to 16 million dollars in 2004. Turtle Mountain’s double-digit sales growth continues to outpace the food industry growth standard of 2-3% per year. Turtle Mountain products include: Organic Soy Delicious (the national market leader in non-dairy quarts), Purely Decadent Soy Delicious, Fruit-Sweetened It’s Soy Delicious, Lil’ Buddies dairy-free ice cream sandwiches, and the diabetic friendly Carb Escapes product line. For more information visit www.turtlemountain.com.

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